The supermarket isn’t your friend | Single Dad's Diary - The secret diary of a single parent dad



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The secret diary of a single parent bloke

The supermarket isn’t your friend

Uploaded: Wednesday, November 2nd, 2011

Thursday, July 5th, 2007.

One of the unexpected changes to my life, post redundancy, has been my shopping. More time at home means more time to cook nice things- and go out and buy the ingredients. Unfortunately, I still don’t have the time (or budget) to go mooching around farmer’s stalls in quaint market towns, but I do now actually go to the supermarket, rather than have the shopping delivered.

And this has become unexpectedly educational.

Maybe it’s because the children’s mother is a shopaholic (when they’re with her at weekends, they spend most of their time at up to three out-of-town shopping malls), maybe it’s because she’s so terrible at finances (I’m still getting letters from debt collectors who are looking for her), or maybe it’s because I’m mean, but I spend time explaining why the “special offer” may not be so special and that the supermarkets only want me for my money.

And slowly, they’re getting the hang of it.

They sort of understand that “3 for 2″ offers are only any good if you’re actually going to use them all within a reasonable timescale- if you only need 1, why pay double?

They understand that the price difference between brand names and non-brand names is the cost of advertising, and often not an increase in quality.

They’re getting the idea that just because something has “£1 off”, it still may not be the cheapest option.

They’re even starting to work out that paying more for a bigger size can be cheaper (but only if we actually need the bigger size).

At first they were skeptical about saving a few pence here or there, but when I told them that we could save £10 a week by buying carefully which, after a year, meant that we could afford a holiday, they seemed to understand.


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